A “manifesto” for slackers?

by Raymond Parker on February 12, 2013

in Advocacy, Cycling, Environment, Social, Video

manifestoI recoil from Facebook platitudes. You know, those new-agey, pseudo-spiritual/lifestyle tips for correct living, commonly grafted onto a cute photo. If you “share” those things, please stop.

It’s not that I’m averse to the wisdom of the sages. Call me an elitist, but I draw distinct lines between Krishnamurti and Kahil Gibran; Rumi and Louise Hay; the salutary and the sacharine.

So I readied myself to be unimpressed when I recently ran into something called the “The Holstee Manifesto,” from a New York startup flogging cool clothing and wallets. Another hipster branding campaign, I thought. Reading its appeal “to live a life full of intention, creativity, passion, and community,” I interpreted as a 21st century version of the ’60s call to “do your own thing.”

Then I watched the embedded video. It has bikes. And maxims to live by, such as: “If you don’t like your job, quit!”

Now, as you may have noticed, I like bicycles, and I’ve quit plenty of jobs I didn’t like, including a few in the bike industry. Now that latter confession might just point to my obstinacy and failure as a “team player.” However, my dedication to obstreperousness has had its rewards, if not in the pecuniary realm.

“Do what thou wilt shall be the whole of the Law.” ~Aleister Crowley

Free will (or “self-indulgence” as it is regarded by boring establishment types) was not an idea born from Boomer youth, but it was embraced by youthful Boomers. Now the idea has caught on again in post-boom America.

Anyway, these Holstee folks, going on their mission statement, seem to be trying to make a living at the same time as honouring the environment and personal creative freedom—laudable goals. Plus, they made a neat film.

I might even buy the teeshirt.

{ 2 comments… read them below or add your spin! }

Samuel J February 13, 2013 at 1:08 am

My new mission: Add obstreperousness to at least one post this year. It’s as if Thoreau had written, “I was determined to know commerce” instead of beans. But I agree: nice video, a welcome respite from a rich diet of cats “hanging in there, baby.”

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Raymond Parker February 13, 2013 at 10:28 pm

I suspect Thoreau was obstreperous. I’m not sure if he liked cats, but I’m guessing his philosophy would have favoured native fauna.

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